In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of what you need your audience to know. But too often our desire to be creative gets in the way and we…
A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use these three words as a filter to run all marketing messages through. This week’s Pursuit of Purpose episode is an encore presentation…
Saying yes to your true self – your Brave Yes – can be scary and rewarding at the same time. My guest this week, Shawn Fink, helps women define their Brave Yes and move toward embracing their authentic selves. During our discussion, Shawn and I talk about how difficult it can be to step into…
“Ask for help not because you’re weak, but because you want to remain strong. On a good day, it’s easy to feel the strength and collaboration that can come with asking for help.” ~ Leslie Brown, motivational speaker Recently I was reminded how hard it is to ask for help. Which is exactly why it is so important to…
How can coaching questions benefit your brand? I wouldn’t have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I was listening to him share the seven essential coaching questions, I realized these are very similar to what I ask…
Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. What is authentic? By definition, authentic is real or genuine: not copied or false: true and…
“Comparison is the thief of joy,” Theodore Roosevelt How do you respond when you hit a milestone in your business? Do celebrate when you hit a milestone in your business? Or do you compare what others have done to your accomplishments? Roosevelt’s quote is true. When we focus our time and attention on what others…
We’ve all been there…. working while anxious about how you are performing. Are you doing the right thing? Are you meeting expectations? Will your boss agree with your assessment? Can you do more? “When you are anxious, you are thinking about the future. Being able to see the future, or envision what is possible, is…
Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing than most of us believe. Holly Adams and I both read the book recently and decided to bring our discussion…
Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don’t know that there is a right answer. But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall into using frequently. If…